Classification of Predicting Customer Ad Clicks Using Logistic Regression and k-Nearest Neighbors

Classification of Predicting Customer Ad Clicks Using Logistic Regression and k-Nearest Neighbors

Nowadays, conventional marketing techniques have changed to online (digital) marketing techniques requiring internet access. Online marketing techniques have many advantages, especially in terms of cost efficiency and fast information delivery to the public. Therefore, many companies are interested...

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Bibliographic Details
Main Authors: Yasi Dani, Maria Artanta Ginting
Format: Article
Language:English
Published: Politeknik Negeri Padang 2023-01-01
Series:JOIV: International Journal on Informatics Visualization
Subjects:
machine learning algorithm
logistic regression
k-nearest neighbors
supervised classification
ad-click
Online Access:https://joiv.org/index.php/joiv/article/view/1017

Internet

https://joiv.org/index.php/joiv/article/view/1017

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