Investigating Farmers’ Perceptions of Drone Technology in Thailand: Exploring Expectations, Product Quality, Perceived Value, and Adoption in Agriculture

Investigating Farmers’ Perceptions of Drone Technology in Thailand: Exploring Expectations, Product Quality, Perceived Value, and Adoption in Agriculture

This study examines farmers’ perceptions of drone technology in agriculture, highlighting its growing importance in modern farming. Despite the potential benefits of drones, there remains a research gap in understanding how factors like expectations, product quality, and perceived value influence ad...

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Bibliographic Details
Main Author: Adisak Suvittawat
Format: Article
Language:English
Published: MDPI AG 2024-11-01
Series:Agriculture
Subjects:
farmer expectations
drone technology
perceived value
product quality
technology adoption
Online Access:https://www.mdpi.com/2077-0472/14/12/2183

Internet

https://www.mdpi.com/2077-0472/14/12/2183

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