Stickers as effective means of advertising

The aim of the article. The article presents the research results of the stickers features as effective means of advertising and the possibility of their use in the promotion of various products in the market. The essence of the concept “sticker” is analyzed. It is noted that sticker is understood a...

Full description

Bibliographic Details
Main Authors: V.V. Bozhkova, A.S. Chykalova
Format: Article
Language:English
Published: Sumy State University 2015-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2015_4_34_40_0.pdf