The Review of Shared Value in Contemporary CSR Run by Two Successful Companies to Sustain the Business in Recent Years
The purpose of this paper is to validate the interdependency between a business and society. It explains the importance of carrying out strategic CSR of shared value rather than just plain practicing philanthropy. In other words, companies need to integrate social responsibility into their core busi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2015-09-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_117719_bb74160c52980a3f3accad40a79e1f3b.pdf |