Simulating Customer-to-Customer Interaction In a B2B Financial Service Business By Empirical Agent-Based Modeling

Simulating Customer-to-Customer Interaction In a B2B Financial Service Business By Empirical Agent-Based Modeling

Service research has emphasized triad relationships between a firm, employees and customers. To coordinate these stakeholders effectively, it is highly important to understand what service activities are beneficial to all or some of these stakeholders. Yet, the recent increase in C2C interaction may...

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Bibliographic Details
Main Authors: Makoto Mizuno, Keiko Toya, Kana Ozawa, Yutaro Nemoto, Shintaro Tanno, Kohei Arai, Keisuke Oura, Akira Ishii, Takaaki Ohnishi
Format: Article
Language:English
Published: European Alliance for Innovation (EAI) 2016-11-01
Series:EAI Endorsed Transactions on Serious Games
Subjects:
simulation
agent-based modeling
customer lifetime value
customer satisfaction
social interaction
Online Access:http://eudl.eu/doi/10.4108/eai.3-12-2015.2262497

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http://eudl.eu/doi/10.4108/eai.3-12-2015.2262497

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