Narratives of stakeholders under the perspective of the strategy as social practice / As narrativas dos stakeholders sob a perspectiva da estratégia como prática social

Purpose: The paper is driven by the following question: how do interest group narratives contribute to the dialogue between the perspective of strategy as a practice and the stakeholder theory? The objective is to analyze the changes, permanent and tensions in the narratives of the stakeholders, see...

Full description

Bibliographic Details
Main Authors: José Batista de Souza Neto, Jacquelaine F. Borges
Format: Article
Language:Spanish
Published: Universidade Presbiteriana Mackenzie 2019-03-01
Series:RAM. Revista de Administração Mackenzie
Subjects:
Online Access:http://ref.scielo.org/4sh4zg