Factors Affecting Purchase Intention on Roasted Coffee Beans (Study Case: Caracal Coffee Roasters)

Factors Affecting Purchase Intention on Roasted Coffee Beans (Study Case: Caracal Coffee Roasters)

This research investigates the effect of product attributes, brand awareness, advertising, sales promotion, and Word of mouth on coffee products' purchase intention. In this case, the coffee products used are Caracal coffee roasters. This research conducted preliminary interviews and a question...

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Bibliographic Details
Main Authors: Rizha Al Fajri, Mustika Sufiati Purwanegara
Format: Article
Language:English
Published: Fakultas Ekonomi Universitas Sriwijaya 2023-10-01
Series:Sriwijaya International Journal of Dynamic Economics and Business
Subjects:
Product Attributes
Purchase Intention
Coffee Products
PLS-SEM Analysis
Coffee Roasters
Online Access:https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/441

Internet

https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/441

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