The impact of the crisis on the national brand of Ukraine
The research is dedicated to the impact of the crisis on the national brand in Ukraine. We consider the national brand concept from the standpoint of theoretical and methodological aspects. The concept of national brand profile includes goals, functions, participants, tools, target audiences, strate...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University of Iasi
2015-12-01
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| Series: | Eastern Journal of European Studies |
| Subjects: | |
| Online Access: | http://ejes.uaic.ro/articles/EJES2015_0602_OKH.pdf |