Retailers’ competitiveness on global markets
The aim of the chapter is to show that now retail trade is a global sector but because of its specificity new strategies are necessary if global retailers want to sustain their advantage. The concept of globalization is discussed and then referenced to the retail sector. The process of retail inte...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Krakow University of Economics
2017-02-01
|
| Series: | International Entrepreneurship Review |
| Subjects: | |
| Online Access: | https://iertest.uek.krakow.pl/index.php/pm/article/view/1242 |