Conceptual bases of formation of the system of management of innovation development potential of an enterprise on the principles of marketing
Theoretical and methodological principles of a systematic approach during managing the potential of innovation development are developed in the article. Theoretical framework of structural and logical construction of the complex system of management of the potential of innovation development of ente...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-12-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_160_171.pdf |