The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty
The purpose of this paper is to investigate the role of salespromotion mix elements and CRM on brand equity dimensions andalso how these dimensions are inter-related. Regarding researchmethods, this study is a descriptive survey. The population of thisstudy was selected from consumers of food indust...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50195_d7547c5644bfcdef7bc53820f2f057ab.pdf |