Communication Plan As a Tool For Business Positioning
Abstract This research proposed a communication plan for the Total Home Supermarket, which is located in Riobamba city. The principal objective was to analyze the organization's communication and management with the aim of improving the management of external communication through effective str...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Knowledge E
2021-08-01
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| Series: | ESPOCH Congresses |
| Subjects: | |
| Online Access: | https://doi.org/10.18502/espoch.v1i1.9598 |