Education of values: Marketizing the aging population in urban China
In this article, I examine some of the marketing and sales strategies at Gardenview, a newly established eldercare company that ran a few residential eldercare facilities in Nanjing, China. There, like elsewhere in urban China, the projected aging demography was mobilized to push for an industrializ...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University Library System, University of Pittsburgh
2021-11-01
|
| Series: | Anthropology & Aging |
| Subjects: | |
| Online Access: | http://anthro-age.pitt.edu/ojs/index.php/anthro-age/article/view/305 |