Willingness to Pay and Barriers in Gen Z’s Pro-Environmental Product Consumption
This study investigated the characteristics and preferences of Generation Z consumers concerning pro-environmental products, focusing primarily on their willingness to pay (WTP) and the factors that inhibit such a willingness. Data from 140 respondents were garnered through a 2023 survey. Results in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/pdf/2023/14/bioconf_icafe2023_04024.pdf |