Integrated communications in promoting the military profession

Integrated communications in promoting the military profession

The paper presents the research results that have empirically proven effects of integrated communications on the views of examinees about the military profession. The primary survey sample consisted of 553 high school students (127 students from Novi Sad, 179 from Niš, 106 from Kragujevac, and 141 f...

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Bibliographic Details
Main Authors: Nenadović Goran, Kostić-Stanković Milica, Vučinić Dejan
Format: Article
Language:English
Published: Ministry of Defence of Serbia - Military Publishing House, Belgrade 2016-01-01
Series:Војно дело
Subjects:
integrated communication
the military
promotion
integrated marketing communications
public relations
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2016/0042-84261607330N.pdf

Internet

https://scindeks-clanci.ceon.rs/data/pdf/0042-8426/2016/0042-84261607330N.pdf

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