Consumer Preferences for Selection of Solar Home Systems in Urban Areas of Pakistan
Consumer preferences can lay foundation for determining key product attributes essential for the success of a product in the market, enabling the manufacturers optimally allocate resources towards imparting these critical attributes. However identification of consumer preferences especially for new...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Mehran University of Engineering and Technology
2014-10-01
|
| Series: | Mehran University Research Journal of Engineering and Technology |
| Subjects: | |
| Online Access: | http://publications.muet.edu.pk/research_papers/pdf/pdf968.pdf |
| _version_ | 1818031837501456384 |
|---|---|
| author | Kamran Gohar Mirza Jahanzaib Muhammad Khurram Ali |
| author_facet | Kamran Gohar Mirza Jahanzaib Muhammad Khurram Ali |
| author_sort | Kamran Gohar |
| collection | DOAJ |
| description | Consumer preferences can lay foundation for determining key product attributes essential for the success of a product in the market, enabling the manufacturers optimally allocate resources towards imparting these critical attributes. However identification of consumer preferences especially for new products is a challenging task. This research investigated the consumer preference factors for solar home systems in Rawalpindi/Islamabad (Pakistan); applying MCDM (Multi Criteria Decision Making) approach, AHP (Analytical Hierarchy Process) survey and analysis method is used for prioritization of the factors and comparison of decision alternatives. Fourteen factors grouped into five categories are selected. It has been found that the manufacturers have to emphasize on performance and functional attributes of these systems at this stage, the cost factors are comparatively lower in importance. Make and warranty, Environmental and Physical features are also lesser important to the early adopters. |
| first_indexed | 2024-12-10T05:57:49Z |
| format | Article |
| id | doaj.art-5a9c216711d14ae4bb417cc8cf86d48d |
| institution | Directory Open Access Journal |
| issn | 0254-7821 2413-7219 |
| language | English |
| last_indexed | 2024-12-10T05:57:49Z |
| publishDate | 2014-10-01 |
| publisher | Mehran University of Engineering and Technology |
| record_format | Article |
| series | Mehran University Research Journal of Engineering and Technology |
| spelling | doaj.art-5a9c216711d14ae4bb417cc8cf86d48d2022-12-22T01:59:52ZengMehran University of Engineering and TechnologyMehran University Research Journal of Engineering and Technology0254-78212413-72192014-10-01334441448Consumer Preferences for Selection of Solar Home Systems in Urban Areas of PakistanKamran Gohar0Mirza Jahanzaib1Muhammad Khurram Ali2Department of Industrial Engineering and Management, University of Engineering and Technology, Texila, PakistanDepartment of Industrial Engineering and Management, University of Engineering and Technology, Texila, PakistanDepartment of Industrial Engineering and Management, University of Engineering and Technology, Texila, PakistanConsumer preferences can lay foundation for determining key product attributes essential for the success of a product in the market, enabling the manufacturers optimally allocate resources towards imparting these critical attributes. However identification of consumer preferences especially for new products is a challenging task. This research investigated the consumer preference factors for solar home systems in Rawalpindi/Islamabad (Pakistan); applying MCDM (Multi Criteria Decision Making) approach, AHP (Analytical Hierarchy Process) survey and analysis method is used for prioritization of the factors and comparison of decision alternatives. Fourteen factors grouped into five categories are selected. It has been found that the manufacturers have to emphasize on performance and functional attributes of these systems at this stage, the cost factors are comparatively lower in importance. Make and warranty, Environmental and Physical features are also lesser important to the early adopters.http://publications.muet.edu.pk/research_papers/pdf/pdf968.pdfAnalytical Hierarchy ProcessConsumer Preference FactorsMulti Criteria Decision MakingSolar energy in Urban AreasSolar Energy User Preferences |
| spellingShingle | Kamran Gohar Mirza Jahanzaib Muhammad Khurram Ali Consumer Preferences for Selection of Solar Home Systems in Urban Areas of Pakistan Mehran University Research Journal of Engineering and Technology Analytical Hierarchy Process Consumer Preference Factors Multi Criteria Decision Making Solar energy in Urban Areas Solar Energy User Preferences |
| title | Consumer Preferences for Selection of Solar Home Systems in Urban Areas of Pakistan |
| title_full | Consumer Preferences for Selection of Solar Home Systems in Urban Areas of Pakistan |
| title_fullStr | Consumer Preferences for Selection of Solar Home Systems in Urban Areas of Pakistan |
| title_full_unstemmed | Consumer Preferences for Selection of Solar Home Systems in Urban Areas of Pakistan |
| title_short | Consumer Preferences for Selection of Solar Home Systems in Urban Areas of Pakistan |
| title_sort | consumer preferences for selection of solar home systems in urban areas of pakistan |
| topic | Analytical Hierarchy Process Consumer Preference Factors Multi Criteria Decision Making Solar energy in Urban Areas Solar Energy User Preferences |
| url | http://publications.muet.edu.pk/research_papers/pdf/pdf968.pdf |
| work_keys_str_mv | AT kamrangohar consumerpreferencesforselectionofsolarhomesystemsinurbanareasofpakistan AT mirzajahanzaib consumerpreferencesforselectionofsolarhomesystemsinurbanareasofpakistan AT muhammadkhurramali consumerpreferencesforselectionofsolarhomesystemsinurbanareasofpakistan |