HUBUNGAN CITRA MEREK MAJALAH GADIS DENGAN LOYALITAS MEMBACA MAJALAH GADIS DI KOTA SEMARANG
This study examines the Correlation between brand image Gadis Magazine with loyalty of reading Gadis Magazine in Semarang city. Rationale informing the research this is the Expectancy Value Theory States that the person's behavior is afunction of the value the results expected of a deed. The pe...
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| Format: | Article |
| Language: | English |
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Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang
2017-12-01
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| Series: | Islamic Communication Journal |
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| Online Access: | https://journal.walisongo.ac.id/index.php/icj/article/view/2167 |