HUBUNGAN CITRA MEREK MAJALAH GADIS DENGAN LOYALITAS MEMBACA MAJALAH GADIS DI KOTA SEMARANG

HUBUNGAN CITRA MEREK MAJALAH GADIS DENGAN LOYALITAS MEMBACA MAJALAH GADIS DI KOTA SEMARANG

This study examines the Correlation between brand image Gadis Magazine with loyalty of reading Gadis Magazine in Semarang city. Rationale informing the research this is the Expectancy Value Theory States that the person's behavior is afunction of the value the results expected of a deed. The pe...

Full description

Bibliographic Details
Main Author: Ahmad Khairul Nuzuli
Format: Article
Language:English
Published: Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang 2017-12-01
Series:Islamic Communication Journal
Subjects:
citra merk, loyalitas membaca, majalah gadis
Online Access:https://journal.walisongo.ac.id/index.php/icj/article/view/2167

Similar Items

Similar Items