Do Adaptability and Innovation Speed Matter in Increasing Sales of MSMEs during the COVID-19 Pandemic?

Micro, Small, and Medium-sized Enterprises (MSMEs) in Eastern Indonesia are threatened with bankruptcy during the COVID-19 pandemic. This situation occurred due to significantly decreased people’s purchasing power, and most production activities stopped. In light of this issue, this study aims to in...

Полное описание

Библиографические подробности
Главные авторы: Rahmat Sabuhari, Marwan Man Soleman, Mukhtar A. Adam, Sulfi Abdul Haji
Формат: Статья
Язык:English
Опубликовано: Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2023-07-01
Серии:Journal of Economics, Business & Accountancy
Предметы:
Online-ссылка:https://journal.perbanas.ac.id/index.php/jebav/article/view/2994