Do Adaptability and Innovation Speed Matter in Increasing Sales of MSMEs during the COVID-19 Pandemic?

Micro, Small, and Medium-sized Enterprises (MSMEs) in Eastern Indonesia are threatened with bankruptcy during the COVID-19 pandemic. This situation occurred due to significantly decreased people’s purchasing power, and most production activities stopped. In light of this issue, this study aims to in...

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Hlavní autoři: Rahmat Sabuhari, Marwan Man Soleman, Mukhtar A. Adam, Sulfi Abdul Haji
Médium: Článek
Jazyk:English
Vydáno: Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2023-07-01
Edice:Journal of Economics, Business & Accountancy
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On-line přístup:https://journal.perbanas.ac.id/index.php/jebav/article/view/2994