Overcoming Choice Inertia through Social Interaction—An Agent-Based Study of Mobile Subscription Decision

Subscription decision in the telecom market is quite complex and cumbersome, invoking decision inertia in consumers and resulting in suboptimal choices. We implemented choice inertia and consumer interaction as an agent-based model to better understand the process. The model illustrates that with ad...

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Bibliographic Details
Main Authors: Barsha Saha, Miguel Martínez-García, Sharad Nath Bhattacharya, Rohit Joshi
Format: Article
Language:English
Published: MDPI AG 2022-06-01
Series:Games
Subjects:
Online Access:https://www.mdpi.com/2073-4336/13/3/47