Evaluating the Intensity of Exposure to MTV Shuga, an Edutainment Program for HIV Prevention: Cross-Sectional Study in Eastern Cape, South Africa

BackgroundMTV Shuga is an edutainment campaign designed to equip young people with knowledge, motivation, and informed choices to protect themselves from HIV infection. From 2019 to 2020, a total of 10 episodes of a new dramatic series, MTV Shuga “Down South 2” (DS2), were br...

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Bibliographic Details
Main Authors: Sarah Mulwa, Venetia Baker, Cherie Cawood, David Khanyile, Dominique O'Donnell, Sophie Sarrassat, Simon Cousens, Isolde Birdthistle
Format: Article
Language:English
Published: JMIR Publications 2024-02-01
Series:JMIR Formative Research
Online Access:https://formative.jmir.org/2024/1/e44111