A behavior analysis of brazilian farmers based on sunk cost effects and prospect theory
Purpose: identify whether the sunk cost effect is one of the reasons that make banana producers in Espírito Santo, a Brazilian state, make decisions that involve returning home with unsold production. Methodology/Approach: It is an exploratory and descriptive study of multiple cases. The object o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Centro Federal de Educação Tecnológica Celso Suckow da Fonseca
2020-11-01
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| Series: | Revista Produção e Desenvolvimento |
| Subjects: | |
| Online Access: | https://revistas.cefet-rj.br/index.php/producaoedesenvolvimento/article/view/473 |