Examining the Impact of Promotions, CRM, and Consumer Trust on Customer Loyalty Through Consumer Satisfaction: A Path Analysis Study on English Center Students
This research aims to examine the influence of promotions, CRM, and consumer trust on customer loyalty through consumer satisfaction as an intervening variable. Research was conducted on consumers who were students at the English Center. The sample collection method in this research was a simple ra...
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-10-01
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| coleção: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Assuntos: | |
| Acesso em linha: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/5259 |