Detecting Valuable Customers Using the Trade Patterns of Financial Transactions Applying Integrated RFM and OLAP

Detecting Valuable Customers Using the Trade Patterns of Financial Transactions Applying Integrated RFM and OLAP

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One of the challenges that banks are faced with is recognition and differentiation of customers and providing customized services to them. Recognizing valuable customers based on their field of business is one of the key objectives and competitive advantages of banks. To determine guild patterns of...

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Bibliographic Details
Main Authors: Shima Khalilinezhad, Hamed Fazlollahtabar, Behrouz Minaei-Bidgoli, Hamid Eslami Nosratabadi
Format: Article
Language:English
Published: Iran University of Science & Technology 2021-09-01
Series:International Journal of Industrial Engineering and Production Research
Subjects:
datamining
olap
rfm analysis
valuable customers.
Online Access:http://ijiepr.iust.ac.ir/article-1-1169-en.html

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http://ijiepr.iust.ac.ir/article-1-1169-en.html

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