Social Media Analysis to Understand the Expected Benefits by Plant-Based Meat Alternatives Consumers

Social Media Analysis to Understand the Expected Benefits by Plant-Based Meat Alternatives Consumers

The plant-based alternative meat products market has attracted attention in recent years, as the demand for these products has grown worldwide. To meet the needs of this promising market, marketers must pay attention to the expected benefits of consumers and the insights that can be gleaned from com...

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Bibliographic Details
Main Authors: Mirian Natali Blézins Moreira, Cássia Rita Pereira da Veiga, Zhaohui Su, Germano Glufke Reis, Lucilaine Maria Pascuci, Claudimar Pereira da Veiga
Format: Article
Language:English
Published: MDPI AG 2021-12-01
Series:Foods
Subjects:
foods
plant-based alternative meat
social media
classic marketing mix
manufactures
consumer
Online Access:https://www.mdpi.com/2304-8158/10/12/3144

Internet

https://www.mdpi.com/2304-8158/10/12/3144

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