COMPETITION FOR PUBLIC INFLUENCER IN THE NEW DEMOCRATIC ERA (ONLINE NEWS MEDIA STRATEGY IN MONOPOLISING POLITICAL COMMUNICATION)
The media or press is losing its monopoly over the dissemination of information between the public and political actors as communication becomes more personal (Chaffee & Metzger, 2001). Therefore, it could be assumed that the mainstream media is less influential in constructing public opinion,...
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| Format: | Article |
| Language: | English |
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Hamdard Foundation
2020-07-01
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| Series: | Hamdard Islamicus |
| Online Access: | https://www.hamdardislamicus.com.pk/index.php/hi/article/view/221 |