Tren Konsumsi Mie Samyang di Kalangan Mahasiswa: Pertimbangan Labelisasi Halal dan Promosi Produk Pada Keputusan Membeli
Purchasing decisions are the actions of consumers to be willing to buy or not against a product. Many factors can influence a consumer's purchasing decision on a product. Therefore, entrepreneurs are required to understand the behavior of consumers in purchasing, especially in Indonesia whose...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis Islam
2022-11-01
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| Series: | Mabsya |
| Subjects: | |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/6666 |