THE EFFECT OF CONSUMER BEHAVIOR ON ONLINE PURCHASE DECISION (CASE STUDY ON UNIVERSITAS HASANUDDIN STUDENTS)
The rapid growing of e-commerce industry accompanied by major increase in internet users and changing in consumer behaviour in Indonesia make online purchase trend become more widespread. This research aimed to identify the effect of consumer behaviour on online purchase decision. This study examin...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Kristen Indonesian Paulus
2024-02-01
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| Series: | Accounting Profession Journal (APAJI) |
| Subjects: | |
| Online Access: | http://www.ojsapaji.org/index.php/apaji/article/view/190 |