THE EFFECT OF CONSUMER BEHAVIOR ON ONLINE PURCHASE DECISION (CASE STUDY ON UNIVERSITAS HASANUDDIN STUDENTS)

THE EFFECT OF CONSUMER BEHAVIOR ON ONLINE PURCHASE DECISION (CASE STUDY ON UNIVERSITAS HASANUDDIN STUDENTS)

The rapid growing of e-commerce industry accompanied by major increase in internet users and changing in consumer behaviour in Indonesia make online purchase trend become more widespread. This research aimed to identify the effect of consumer behaviour on online purchase decision. This study examin...

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Bibliographic Details
Main Authors: Muhammad Ainun Zaky, Muhammad Asdar, Muhammad Ismail
Format: Article
Language:English
Published: Universitas Kristen Indonesian Paulus 2024-02-01
Series:Accounting Profession Journal (APAJI)
Subjects:
Perilaku Konsumen
Keputusan Pembelian Online
Faktor Budaya
Faktor Sosial
Faktor Psikologi
Online Access:http://www.ojsapaji.org/index.php/apaji/article/view/190

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