Corporate social responsibility, marketing capabilities and consumer behavioral responses
Purpose – The purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile telecommunication industry in Ghana. Particularly, the study estimated the moderating effect of marketing capability on the re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Emerald Publishing
2022-11-01
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| Series: | REGE Revista de Gestão |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/REGE-08-2020-0068/full/pdf |