A predictive model approach to forecast consumers’ cluster membership in the green fast moving consumer goods sector
Predictive models are increasingly crucial in navigating heterogeneous markets. This study develops a predictive model approach to forecast consumer cluster membership in the green fast-moving consumer goods sector, focusing on bio-based products like adhesives and plasters. Through two online surve...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
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| Series: | EFB Bioeconomy Journal |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667041024000028 |