PENGARUH ISLAMIC MARKETING MIX TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA PELANGGAN MILENIAL SHOPEE
This study aims to analyze and identify the impact of the Islamic marketing mix on customer loyalty, with customer satisfaction as a mediating variable. This research is a quantitative study with 159 samples of Shoppe millennial Muslim customers. This research uses random sampling and convenience sa...
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| Format: | Article |
| Language: | English |
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Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Ibrahimy
2024-06-01
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| Series: | Lisan Al-Hal: Jurnal Pengembangan Pemikiran dan Kebudayaan |
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| Online Access: | https://journal.ibrahimy.ac.id/index.php/lisanalhal/article/view/3740 |