Can the Unconscious Mind be Persuaded? An Overview with Marketing Implications
Communicating directly with consumer's unconscious thought is believed to enhance the effectiveness of marketing strategy. The current application of neuroscience in social science studies including marketing reinvigorates the interest in this topic. Thus, this article serves as an overview of...
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| Format: | Article |
| Language: | English |
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EconJournals
2018-01-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/5782 |