Development of a Scale to Measure the Marketing Behaviour of Vegetable Farmers
Marketing behaviour is the attitude and/or conduct of a person towards marketing activities. Marketing decisions made by the farmer are based on factors such as commodity, quantity and quality of produce, distance from market, transportation facilities, risk bearing ability, innovativeness, etc. Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Extension Education Society
2023-02-01
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| Series: | Journal of Extension Education |
| Subjects: | |
| Online Access: | http://extensioneducation.org/index.php/jee/article/view/927 |