Developing ideal mission statements: lessons learned from top global organizations
A mission statement is the most visible element of an organizational strategy; it ought to be effective in terms of reflecting its purpose. Particularly, top global brands, corporations, and business schools are expected to have modular mission statements that comply with the definition of an ideal...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/57/e3sconf_ebwff2023_06048.pdf |