Goodwill of Companies: the Need to Build and Problems
In article the importance of business reputation as necessary factor of increase in competitiveness of the companies is proved, stages of formation of business reputation of the company are considered, the reputation is considered as one of the most important components of intangible assets of the c...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2016-12-01
|
| Series: | Управление |
| Subjects: | |
| Online Access: | https://upravlenie.guu.ru/jour/article/view/100 |