Marketing strategy of the new product introduction on the market
The paper points at the choosing the effective marketing strategy when introducing the new product on the market. In today´s market the supply of the most products prevails over their demand. If the market is saturated, the innovation is one of the important tools for the intensive products penetrat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2011-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1510 |