Boranka - the largest volunteer reforestation campaign in Europe in terms of the number of volunteers and the number of planted trees

Public education campaigns and strategically used public relations tactics could enhance broad goals of environmental protection and restoration through building awareness and enticing to action. In case study of Boranka, one of the most successful non-profit ecological campaigns it is presented how...

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Bibliographic Details
Main Authors: Gotal Dmitrović Lovorka, Čerepinko Darijo, Jozić Nikola
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/59/e3sconf_icres2023_02001.pdf