How many calories were in those hamburgers again? Distribution density biases recall of attribute values
Decisions that consumers make often rest on evaluations of attributes, such as how large, expensive, good, or fattening an option seems. Extant research has demonstrated that these evaluations in turn depend upon the recently experienced distribution of attribute values (e.g., positively or negative...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2014-05-01
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| Series: | Judgment and Decision Making |
| Subjects: | |
| Online Access: | http://journal.sjdm.org/13/13809/jdm13809.pdf |