Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations
This paper aims to propose an unified model for non-business marketing including the marketing activities of organizations working in non-profit and profit oriented business sectors. At this purpose, we assumed that even when the marketing activities in non-profit, public and public utility organiz...
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| Format: | Article |
| Language: | English |
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Research Group on Marketing and Operative Research
2014-04-01
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| Series: | Responsibility and Sustainability |
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| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/24 |