Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations
This paper aims to propose an unified model for non-business marketing including the marketing activities of organizations working in non-profit and profit oriented business sectors. At this purpose, we assumed that even when the marketing activities in non-profit, public and public utility organiz...
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| Format: | Article |
| Language: | English |
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Research Group on Marketing and Operative Research
2014-04-01
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| Series: | Responsibility and Sustainability |
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| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/24 |
| _version_ | 1811247372141854720 |
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| author | Erzsébet Hetesi |
| author_facet | Erzsébet Hetesi |
| author_sort | Erzsébet Hetesi |
| collection | DOAJ |
| description |
This paper aims to propose an unified model for non-business marketing including the marketing activities of organizations working in non-profit and profit oriented business sectors. At this purpose, we assumed that even when the marketing activities in non-profit, public and public utility organizations show certain specificities, almost all organizations develop them sharing the
background aim of improving social welfare.
Further objectives of the study were to explore the way which Corporate Social Responsibility(CSR) is incorporated in the sphere of non-business activities, and to describe how Hungarianorganizations relate to CSR activities, as the results of previous exploratory researches in thecountry context pointed to a still rather poor implementation of responsible principles.
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| first_indexed | 2024-04-12T15:08:32Z |
| format | Article |
| id | doaj.art-5badc437144646b6b232ff52d777e5dd |
| institution | Directory Open Access Journal |
| issn | 2340-5813 |
| language | English |
| last_indexed | 2024-04-12T15:08:32Z |
| publishDate | 2014-04-01 |
| publisher | Research Group on Marketing and Operative Research |
| record_format | Article |
| series | Responsibility and Sustainability |
| spelling | doaj.art-5badc437144646b6b232ff52d777e5dd2022-12-22T03:27:51ZengResearch Group on Marketing and Operative ResearchResponsibility and Sustainability2340-58132014-04-0121Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizationsErzsébet Hetesi0University of Szeged This paper aims to propose an unified model for non-business marketing including the marketing activities of organizations working in non-profit and profit oriented business sectors. At this purpose, we assumed that even when the marketing activities in non-profit, public and public utility organizations show certain specificities, almost all organizations develop them sharing the background aim of improving social welfare. Further objectives of the study were to explore the way which Corporate Social Responsibility(CSR) is incorporated in the sphere of non-business activities, and to describe how Hungarianorganizations relate to CSR activities, as the results of previous exploratory researches in thecountry context pointed to a still rather poor implementation of responsible principles. https://responsibility-sustainability.org/index.php/R-S/article/view/24non-business marketingnon-profit sectorpublic sectorCorporate Social Responsibility (CSR)Hungary |
| spellingShingle | Erzsébet Hetesi Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations Responsibility and Sustainability non-business marketing non-profit sector public sector Corporate Social Responsibility (CSR) Hungary |
| title | Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations |
| title_full | Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations |
| title_fullStr | Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations |
| title_full_unstemmed | Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations |
| title_short | Non-business marketing revisited: the role of corporate social responsibility in Hungarian organizations |
| title_sort | non business marketing revisited the role of corporate social responsibility in hungarian organizations |
| topic | non-business marketing non-profit sector public sector Corporate Social Responsibility (CSR) Hungary |
| url | https://responsibility-sustainability.org/index.php/R-S/article/view/24 |
| work_keys_str_mv | AT erzsebethetesi nonbusinessmarketingrevisitedtheroleofcorporatesocialresponsibilityinhungarianorganizations |