Scale Construction and Validation of Uses and Gratifications Motivations for Smartphone Use by Tourists: A Multilevel Approach

Scale Construction and Validation of Uses and Gratifications Motivations for Smartphone Use by Tourists: A Multilevel Approach

This study introduces and applies the uses and gratifications theory to travel and tourism, resulting in a classification of U & G motivations (extant items) for this field. Uses and gratifications motivations are important for understanding e-tourist satisfaction. However, a measurement model f...

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Bibliographic Details
Main Authors: Jang-Won Moon, Yuting An
Format: Article
Language:English
Published: MDPI AG 2022-01-01
Series:Tourism and Hospitality
Subjects:
uses and gratifications theory
multilevel analysis
smartphones
e-tourists
scale construction and validation
Online Access:https://www.mdpi.com/2673-5768/3/1/7

Internet

https://www.mdpi.com/2673-5768/3/1/7

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