METHODOLOGICAL ASPECTS OF THE TRANSFORMATION OF INTERACTION MARKETING, RELATIONSHIP MARKETING IN THE PROCESSES OF THE DIGITAL ECONOMY
To form a common platform for research on the impact of digital transformation of the economy, theoretical, methodological aspects of interaction marketing and relationship marketing in the system of economic mechanism of enterprises, business entities, it is logical to turn to their genesis, sinc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alfred Nobel University Publisher
2022-12-01
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| Series: | Êvropejsʹkij Vektor Ekonomìčnogo Rozvitku |
| Subjects: | |
| Online Access: | https://eurodev.duan.edu.ua/images/PDF/2022/2/3.pdf |