Toys, Advertisements, and Gender Roles: a Research on three Italian Television Channels for Children

Throughout history, toys have always represented an essential means to portray societies’ values and cultural identities, passing on morals, expectations, and traditions to the next generations. Gender stereotypes are present even in today’s toys, depicting fixed gender roles and conditioning child...

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Bibliographic Details
Main Authors: Claudia Baiata, Elena Pacetti
Format: Article
Language:English
Published: Firenze University Press 2023-12-01
Series:Formare
Subjects:
Online Access:https://oaj.fupress.net/index.php/formare/article/view/14906