Scientificizing McLuhan: predicates of man-machine coupling, the triplex isomorphism hypothesis, and its aesthetic consequences
ABSTRACT In Laws of Media, written with his son Eric, Marshall McLuhan aimed to assign scientific status to his ideas, presenting his Tetrad model and offering several examples of its application. Mcluhanism places great emphasis on media ecology specific perceptual bias; authors such as Maurice Mer...
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| Format: | Article |
| Language: | Portuguese |
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Universidade de São Paulo
2019-05-01
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| Series: | ARS |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-53202019000100079&lng=en&tlng=en |