Image of Luxury Brands
The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession. Selective fragrances make up one of the primary categories of the so-called accessible luxury consumed by a middle class that is seek...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2016-04-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244016644946 |