Framing of decision problem in short and long term and probability perception
Consumer preferences are dependent on problem framing and time perspective. For experiment’s participants avoiding of losses was less probable in distant time perspective than in near term. On the contrary, achieving gains in near future was less probable than in remote time. One may expect differen...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2010-01-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www.jard.edu.pl/tom17/zeszyt3/art_10_pl.pdf |