The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research

The article is dedicated to the problem of the influence of advertisements on linguistic consciousness of modern adolescents. The subject of the research is the changing of word meaning understood as a ‘subjective content of the sign image’. As a result of conducting a free associative experiment wi...

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Bibliographic Details
Main Author: N V Schennikova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2013-12-01
Series:RUDN Journal of Language Studies, Semiotics and Semantics
Subjects:
Online Access:http://journals.rudn.ru/semiotics-semantics/article/view/7123