The Influence of the Advertisements on Linguistic Consciousness of Modern Adolescents: Experimental Research
The article is dedicated to the problem of the influence of advertisements on linguistic consciousness of modern adolescents. The subject of the research is the changing of word meaning understood as a ‘subjective content of the sign image’. As a result of conducting a free associative experiment wi...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
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| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/7123 |
| Summary: | The article is dedicated to the problem of the influence of advertisements on linguistic consciousness of modern adolescents. The subject of the research is the changing of word meaning understood as a ‘subjective content of the sign image’. As a result of conducting a free associative experiment with adolescents aged 13—16, quantitative and qualitative changes were revealed in the content of associative fields of modern advertisement key notions. |
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| ISSN: | 2313-2299 2411-1236 |